Global watch major Timex and BMW today unveiled the lead car and timer for the 9th edition of Standard Chartered Mumbai Marathon at MMRDA Grounds along with BMW which is the Official Car of the marathon. The lead car and timer was unveiled by Mr. V D Wadhwa, MD & CEO of Timex Group India Ltd and Mr. Christian Saffer, Director- Marketing, BMW in the presence of Raghu, Rajiv & Rannvijay of 'MTV Roadies Fame' and hockey legend Dhanraj Pillai. Also present at the occasion was Mr. Anil Singh, MD of Procam International, the promoters of the Mumbai Marathon.
The Standard Chartered Mumbai Marathon is one of the three IAAF Gold Label distance running events, promoted by Procam International, where Timex is the Official Timing Partner, the other two being the Airtel Delhi Half Marathon and the TCS World 10K Bangalore. The SCMM 2012 has also recently been declared as the National Marathon of India by the Athletics Federation of India (AFI).
Speaking on the occasion, Mr. V D Wadhwa said, 'We are delighted with this partnership as Timex has a long-standing association with marathons internationally as well. Associating with the three prestigious Gold Label distance-running events of the country exemplifies Timex's dedication towards promoting sports not just globally but specifically in India. Coinciding with SCMM 2012, we have added 2 new lines to the Heart Rate Monitor watches namely Easy Trainer & Personal Trainer. Marathons have been part of the Timex brand DNA and Timex watches reflect cutting edge technology, precision and great styling that will greatly appeal to marathoners, fitness enthusiasts and watch aficionados alike.'
Mr. Christian Saffer, said, 'The outstanding ability of BMW is the ability to evoke JOY. For over 25 years, BMW has been involved in select sports that reflect the brand's philosophy and image. The Mumbai Marathon will move millions of Indians with a sporting spirit and energy beyond the boundaries of everyday routine. Mumbai Marathon is the perfect opportunity to experience the joy of running and is the right fit for values that BMW cherishes.'
Timex had recently launched Heart Rate Monitor watches just before the Airtel Delhi Half Marathon. These unique timepieces are developed specially to monitor heart rate to help marathon runners achieve their best ever timings. The best part about these watches is that no chest strap is required and the heartbeats are displayed on the watch with a simple fingertip touch!
Building up to the momentum of the SCMM 2012, Timex has now introduced two new models named 'Easy Trainer' and 'Personal Trainer' which is available exclusively for the SCMM 2012 marathoners. Easy Trainer helps you make the most of your workouts by tracking intensity with an easy-to-use interface. It lets you track heart rate continuously during the exercise and helps review the workout. Personal Trainer takes your workout to the next level and tracks your time in a heart rate zone and lets you view your heart rate in convenient percent-of-max format to ensure your workout is efficient and effective.
Timex has a history of sporting associations and has always chosen to associate with events where split-second timing and precision is of the essence. The global watch major has been the principal sponsor and the exclusive Official Timing Partner of the prestigious ING New York City Marathon and the Trusted Training Partner of the New York Giants. Over the years, TIMEX has always encouraged running and has been closely involved with Marathons and been the global sponsor for Triathlons internationally with the Timex Multisport Team competing in Triathlon competitions worldwide. Ironman is a classic case of a long-term TIMEX association which has fuelled extreme sports and the concept of racing against time for years now.