TIMEX Timer & BMW X6, the Lead Car for TCS World 10K Bangalore 2012 launched at Get Active Expo
The TCS World 10K Bangalore get Active Expo 2012 was inaugurated at the Sree Kanteerava Indoor Stadium on Friday, May 18 by the star cast and crew of the upcoming Kannada movie Ondu Rupayalli Eradu Preethi (OREP). The stars present were Vijay Raghavendra, Sandeep and Ramya Barna, along with director of the movie, Dayal and the composer Rickey Kej. Also present at the occasion were Stephan Rausch - Director, After Sales, BMW India, Vinit Kapahi - Head of Marketing, Timex India & Vivek B. Singh of Procam International, the promoters of the TCS World 10K Bangalore.
The Get Active Expo is organised and marketed by Radio Mirchi Activations from May 18 to 20 and is a unique opportunity for health, fitness and wellbeing enthusiasts to come together under one roof. The Expo will be on between 11.00 am to 7.00 pm on all the three days and will also be the venue for all confirmed participants from Bengaluru and its suburbs to come and collect their running numbers along with the goodie bags. Outstation runners can collect their running numbers and goodie bags on May 26 between 11.00 am and 7.00 pm at the same venue.
D. Sangeetha, Station Head of Radio Mirchi said,"It gives us immense pleasure to partner with the TCS World 10K Bangalore, which aims to bring the whole city on a single platform. The energy and the enthusiasm generally exhibited by Bangaloreans at the event reflects the spirit of brand Radio Mirchi, which has become an integral part of the culture of the city. We urge all Bangaloreans to lend support for the cause and participate in this run. Our RJs and employees will also be seen taking part in the run".
The occasion was also used by global watch major Timex, the Timing Partner, and BMW, the Official Car of the event, to unveil BMW X6 as the lead car and timer for the TCS World 10K Bangalore. The lead car and timer was unveiled by Mr. Vinit Kapahi, Head, Marketing of Timex Group India Ltd and Mr. Stephan Rausch, Director - Aftersales, BMW India.
The TCS World 10K Bangalore is one of the three IAAF Gold Label distance running events, promoted by Procam International, where Timex is the Official Timing Partner, and BMW, the Official Car, the other two being the Airtel Delhi Half Marathon and the Standard Chartered Mumbai Marathon.
On the occasion Mr. V D Wadhwa, MD & CEO of Timex Group India Ltd had this to say,"We are proud of our association with the long distance running events and this is the second glorious year of our relationship with the TCS World 10K Bangalore. Timex has a long-standing alliance with marathons internationally as well. Marathons have been part of the Timex brand DNA and Timex watches reflect cutting edge technology, precision and great styling that will greatly appeal to marathoners, fitness enthusiasts and watch aficionados alike. We hope to carry the association forward and help the runners record their best time."
Timex, as a leading time-wear brand understands that life is all about timing... exactitude in time turns unreachable into reachable, the unavailable become available, the unattainable... attainable. In events like a marathon or other sports events, every millisecond makes a difference. Thus, at Timex, great combinations of precision and technology are offered in the form of peerless collection of sports and non-sports watches. These categories feature collections such as Intelligent Quartz, Chronographs & Timex Retrogrades, Automatics and Heart Rate Monitors.
Dr. Andreas Schaaf, President, BMW Group India had this to say, "BMW, the Official Car of the TCS World 10K Bangalore 2012, is proud to make a major contribution to this spectacular event of dynamism and responsibility. BMW has a long-term goal: sustainable mobility. By perfectly combining sporty performance with the highly efficient use of energy, every BMW incorporates the great spirit of marathon - a quality that has made BMW the leading premium car brand. Participating in the TCS World 10K Bangalore is an extension of BMW EfficientDynamics philosophy as a marathon runner has to 'Run Efficient' ensuring maximum endurance whilst maintaining speed and efficiency".
The BMW X6 is the official lead car of the TCS World 10K Bangalore 2012. The BMW X6 is the world's first Sports Activity Coup and it combines the agility, performance and athletic design of a BMW Coup with the versatility and raised seating position of an SAV.
About Timex Group:
Timex Group is the one of the world's largest watch maker that designs, manufactures and markets innovative timepieces and jewelry globally. Timex was founded in 1854 and has a rich heritage of making the finest timepieces.
Timex Group has a portfolio of 10 brands spread across various segments from mid premium to luxury segment with Brands like, Timex, Opex, Guess, Gc, Marc Ecko, Nautica, Salvatore Ferragamo, Versace, Versus and Valentino with selling channels in more than 100 countries. The Group has a design centre based out of Milano and a manufacturing base spread across various countries.
Over the years, TIMEX Group India Ltd. has grown to become one of the leading brands in the organized watch market. Brand TIMEX is well-known in India for its youth appeal, sporty, fashionable and technologically advanced product offering. TIMEX group also has set standards of high quality watch-making through excellent technology and innovative product development. TIMEX has been a pioneer in inventing several landmark technologies to its credit including the Indiglo. TIMEX Group has also diversified and has plans of launching a host of international brands within the premium and luxury segments in the country.
Timex has a history of sporting associations and has always chosen to associate with events where split-second timing and precision is of the essence. The global watch major has been the principal sponsor and the exclusive Official Timing Partner of the prestigious ING New York City Marathon and the Trusted Training Partner of the New York Giants. Over the years, TIMEX has always encouraged running and has been closely involved with Marathons and been the global sponsor for Triathlons internationally with the Timex Multisport Team competing in Triathlon competitions worldwide. Ironman is a classic case of a long-term TIMEX association which has fuelled extreme sports and the concept of racing against time for years now.
About BMW India:
Headquartered in Gurgaon (National Capital Region), BMW India is a 100% subsidiary of the BMW Group. Till date, BMW Group has invested 1.8 billion Indian Rupees. The wide range of BMW activities in India include the establishment of a production plant in Chennai, a parts warehouse in Mumbai and development of a dealer organisation across major metropolitan centres of the country. The BMW Plant Chennai produces the BMW 3 Series, the BMW 5 Series and the BMW X1 in petrol and diesel variants. The new BMW X3 is produced in diesel variants. The BMW Plant Chennai has the capacity to produce 11,000 units per year on a double shift basis. The total number of employees at BMW India is 650. More than 1200 additional jobs have been created in the dealer and service network. BMW India is the pioneer in bringing luxurious dealerships to India.BMW India has also set very high standards in service quality and customer care. Currently, BMW India has 25 outlets in the Indian market. By end of 2012, BMW India will aggressively expand its dealer network by increasing the number of outlets to 40 across major metropolitan centers and emerging markets in India.
BMW partners with major distance running events across the globe including Berlin, Frankfurt, Singapore and now India, to bring forth the Efficient Dynamics philosophy. BMW Efficient Dynamics has paved the way for groundbreaking technologies aimed at the reduction of fuel consumption and emissions; while at the same time maximizing performance.